Natuzzi: ‘Italian Craft Revived’

Martyn White

Posted on September 17 2016

With the London Design Festival now in full swing, check out the challenge that Natuzzi has set three of the UK's leading pattern designers to Re-invent Re-vive.

The London Design Festival has returned and once again, it brings with it so many inspiring projects, designs and exhibitions. What I especially love about the design festival is that it is so easy to immerse yourself in the creativity and excitement of the week, challenging your perceptions and opening your eyes to new experiences. The perfect example of this is a project underway called "Re-inventing Re-vive" By Natuzzi. Natuzzi reclining chair

Re-vive is the world's first performance recliner, adapting to the body's movements to provide the ultimate comfort and luxury for users. This groundbreaking chair is also one of Natuzzi's top-selling and iconic products, instantly recognisable across the world. With this in mind, Natuzzi asked three of the UK's leading pattern designers to reinterpret the original design and create a new and individual icon. 

Patternity co founders Anna Murray and Grace WinteringhamMarbling with Patternity for London Design Festival Natuzzi ItaliaLondon Design Festival Marbling with Patternity

Designers, Eley Kishimoto, Camille Walala and Patternity were all asked to reinterpret the white quilted leather chairs and produce two models in their own styles. I was thrilled to get a behind the scenes look at personal favourites of mine, Patternity to see just how designers Grace Winteringham and Anna Murray were getting along in the lead up to the big reveal. 

black and white marbling panels from PatternityMarbled prints on floor

Famed for their striking bold patterns and prints, Patternity is now one of the world's leading specialist organisations dedicated solely to pattern. If you want to know anything about pattern and design, Patternity is definitely the first place to go. With captivating projects such as the Richard Brendon collaboration, Fleet of Dazzle range for the Imperial War Museum and other works for the V&A, Barbican and Somerset House, I could not wait to see what the designers had in store for Natuzzi.

Patternity Revive marbled chair NatuzziMarbled print Revive reclining chair NatruzziMarbled leather on Patternity redesigned chair

"Patternity’s unique marbled pattern ‘Flow + Form’ celebrates the elegant ergonomics of the Re-vive chair and the power of design to drive relaxation and flow states. Bringing the collaboration to life, the designers will host a live immersive mindful-marbling workshop inviting participants to playfully explore the connections between design and positive living."

Marbling has become increasingly popular in the last few years, particularly with wallpaper brands, creating mesmerising metallic styles for feature walls. Upon learning that Patternity would be using marbling on upholstery, I was amazed and intrigued to see how this process would transfer and, as you can see from the photography, it has created an impressive result. 

Placing marbled fabric stripsleftover marbling strips

This exciting project and the finished chairs from all three designers will be on display at the Natuzzi flagship showroom in Tottenham Court Road during The London Design Festival between 17th - 25th September. An exclusive party will be held on 19th September with live coverage of the event across the Martyn White Designs social media platforms.

Natuzzi London store flagship Tottenham Court Road


Thank you for reading. If you liked this post, here are a few more recommendations relating to the London Design Festival.

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